For immediate release
Explici launches a minimalist apparel brand design
A chapter-based approach to typography, structure, and restrained identity.
Phoenix, AZ – March 31, 2026 – Explici launches as a minimalist apparel brand built on structure for building the foundation of your daily wardrobe.
EXPLICI is a minimalist apparel brand built around one idea: fewer, better pieces for everyday wear. Designed with durability, versatility, and conscious consumption in mind, the collection focuses on refined essentials – tees, hoodies, and core staples that integrate effortlessly into a modern wardrobe.
Each piece is created to simplify how you dress, reduce decision fatigue, and last beyond seasonal trends. EXPLICI is not about more, it’s about what remains, the foundation of what you wear, every day.
Organized into chapters, the brand approaches clothing as a design system where typography, composition, identity, and proportion are treated as architectural elements.
Explici does not operate through seasonal drops or aesthetic cycles. Instead, it releases garments through conceptual chapters, each examining a specific design principle.
Chapters
Chapter 01 — Silence studies typography as alignment and proportion.
Chapter 02 — Form examines graphic composition as structural image.
Chapter 03 — Movement explores controlled directional tension.
Chapter 04 — Identity analyzes restrained logo placement.
Chapter 05 — Structure prioritizes silhouette and garment architecture.
Each garment is constructed through measured placement and disciplined proportion. Graphics are not decorative. Identity is integrated rather than amplified. Minimalism is approached as structural control, not aesthetic reduction.
“Explici was built as a system,” says co-founder Marc Simmons. “The goal was not to add noise, but to organize it. Structure precedes expression.”
The brand’s release includes minimalist graphic tees, hoodies, sweatshirts, and logo-only essentials developed within active chapters.
Production emphasizes durable cotton blanks, controlled print placement, and consistency across silhouettes.
Explici operates as structural recalibration within contemporary fashion. Chapters evolve over time, while archive records remain permanent.
About Explici
Explici is a minimalist apparel brand organized as a design system. Through chapters focused on typography, structure, identity, and composition, the brand treats clothing as applied architecture.
Website: www.explici.co
Press: press@explici.co